Chicago | New York
224.715.5514 ih0312@gmail.com
Ibrahem@moka88.com
www.ih312.com
www.moka88.com Hello, my name is Ibrahem, Raised in Chicago, and now based
in Brooklyn, I hope you enjoy this compilation of my professional
and personal projects. Please feel free to contact me with
business inquiries and creative partnerships. Thanks for the visit.
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SLVR & V3i
SLVR and V3i are high tier Motorola mobile devices. This packaging was developed to reflect the slick modernity of the product inside. The “sliders” were used at high profile events in specific stores to promote and create buzz for the product.
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AE Summer 08
This is the identity developed for American Eagle Outfitters for their Summer 2008 season. The “New Tribe” concept encompassed the influences of world travel and various subcultures on modern American youth. The mark, packaging, hangtags, I-Pod cases, and printed materials were used throughout stores to create the feeling for the season.
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Express
Express commissioned Segura Inc to design hangtags for their “Dangerously Bold” line of jeans. The intent was to create a hangtag that would also act as a keepsake. The packaging was created as a pouch that would be filled with Band-Aids upon purchase. It could later be used to carry money, lighters, and other small items.
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AE Holiday 08
These are hangtags, gift tags, and other on product marketing developed for American Eagle Outfitters Holiday 2007 season. The aim was to create material that expressed the warmth and spirit of the season.
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Universal One
Universal One is a subsidiary brand from Motorola that produces and distributes batteries. In creating this packaging, the objective was to inject life and color to stand out in the marketplace, while maintaining brand integrity.
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Burton
Motorola embarked on a co-branded project with Audex, a subsidiary of Burton, to create wearable wireless technology for the extreme sport lifestyle. The packaging was developed with the intent of keeping the identity, and veracity, of both brands prominent.
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AE BetterWorld
AE Better World was created to inspire, and respond to, the ever changing social and environmental concerns of the AE customer. Highlights from the line include recycled paper, plantable hangtags, and a reusable tote.
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AEFirst
AE First is a performance based men’s underwear collection, based on the concept of “first layer”. As it is a line rooted in sport, the underwear packaging is meant to mimic a baton, and the materials used for the hangtags are performance materials such as Tyvek.

AE BTS09
This is Denim marketing that was created for American Eagle Outfitters BTS 09 season. It includes hangtags, jokers, jacrons, buttons and stamp hits.
